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PPC Disadvantages

The disadvantages of Pay Per Click Advertisements are as follows.
  • No Fixed Traffic from related websites.
  • PPC ads depend a lot on the keyword research. If the wrong keywords are used for campaign their would be no traffic or very little. Sometimes the high priced keywords are too generalized which deliver lots of traffic but generate no conversion.
  • If ads body not in effective way conversion rates may down
    • No Fixed Budget.
  • Some time Click fraud in pay per click advertising. So need track tool to analysis.
So PPC is Less Trusted, Expensive and complicated

 

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